PDA

View Full Version : Boards of canada - new album viral campaign



Will
04-23-2013, 11:22 AM
There's been some legitimate movement on the BOC front. It appears a new album may finally be on the cards, and that Warp has gone down the viral route to whip up interest. It all started with a mysterious VERY limited release of a single by BOC, and now it appears the hunt is on across the net to find more clues.

This blog seems to be getting regular updates about where things are currently at:
http://2020k.wordpress.com/2013/04/20/boards-of-canada-distribute-new-vinyl-releases-out-for-national-records-day/

There's also an IRC chat in motion here:
http://webchat.freenode.net/?channels=%23%23BoardsOfCanada&uio=d4

And of course, there's always Twoism, which has lots of detective work going on there too.
http://www.twoism.org/forum/viewforum.php?f=2

All in all, INCREDIBLY EXCITING TIMES! :) :) :)

SIM37
04-26-2013, 05:11 PM
YES!!!!!
http://www.factmag.com/2013/04/26/next-boards-of-canada-code-found-hidden-in-messageboard-banner-might-include-title-of-new-record/

Will
04-26-2013, 08:28 PM
The latest clue was hidden on the twoism site, I think that's so nice of them to offer a subtle nod to their loving fan-base like that.

Will
04-29-2013, 11:07 PM
YAY! Release date June 10th everyone. I've already ordered myself a Vinyl and CD copy. Looks like I was lucky too, as the vinyl has sold out already. I'm sure they'll be pressing plenty more though.

I can't wait, they really are so unique.

SIM37
05-01-2013, 06:22 PM
I can not wait either.... but I will, waited this long. lol

complex
05-06-2013, 02:58 PM
this is a very crazy marketing strategy of BOC ;-)